Communications & Social Media Coordinator, Communications, Hughes Main Library

Required:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field and submission of portfolio with writing samples that may include social media posts and/or feature stories.
• At least two years’ experience in a similar communications role.
• One to three years related experience in social media management, preferably for a brand or organization.
• Experience shooting photos and producing videos for social media.
• Other combinations of experience, education, and training that meet the minimum requirements may be substituted.

Preferred:

• Experience writing feature stories. 

Must have the ability to:

• concentrate for long periods of time
• speak clearly and distinctly
• hear and/or comprehend verbal communication
• see and interpret all job-related materials
• operate library equipment as assigned
• frequently lift and/or carry up to 25 pounds
• push carts weighing over 100 pounds
• sit for long periods of time
• stand for long periods of time
• walk, bend, and stoop
• reach, grasp, and use hands to touch, handle, or feel
• type on an ongoing basis for long periods of time, using both hands
• tolerate low levels of dust and mold associated with working around paper files, books, and other library materials. 

• Use of personal vehicle with mileage reimbursement
• S.C. Driver’s License
• Occasional weekend and evening work

These tasks are illustrative only; to carry out the day-to-day functions of the job, other duties may be performed. The omission of specific statements does not exclude them from the position if the work is similar, related or a logical assignment to the position. Essential job functions designated with (E).

Public Relations/Media Relations: 

• Directs media relations strategies for the Library System including attention to media platforms serving diverse communities. (E)
• Consults with the Executive Director on official statements, strategies, and plans with regard to decisions and actions that may be covered by local press. (E)
• Coordinates with the Executive Director to identify appropriate spokespersons for delivering the Library System’s message to internal and external publics. (E)
• Develops positive working relationships with media; maintains reports of media coverage. (E)
• Plans and directs media events with the Executive Director. (E)
• Develops new contacts and outlets for promotion. (E)
• Drafts press releases. (E)
• Distributes press releases approved by Executive Director to relevant media outlets. (E)
• Compiles mailing list of media contacts. (E)
• Works with Administration and the Volunteer Coordinator to maintain the Event Guide Mailing list and Mailchimp contacts. (E)

Social Media/Marketing:

• Manages the Library System’s social media accounts and produces and schedules original content, including photos and video, which play to the audiences of each platform; maintains and encourages positive interactions with the public on these accounts. (E)
• Communicates in a professional but uniquely social media “voice” for the Library System, answering questions and responding to comments and direct messages as needed. (E)
• Drafts marketing notifications for Library System app in consultation with the Communications Manager. (E)
• Develops strategies to increase the Library System’s presence, following, and engagement on social media. (E)
• Develops and implements marketing/social media strategies and interprets reporting on digital marketing metrics.
• Works collaboratively with supervisor and staff to increase public awareness of Library System services, resources, and activities. (E)
• Serves as primary proofreader for Library System publications created by other staff members, including the event guide. (E)
• Serves as a copy editor for all print and digital publicity. (E)
• Contributes to creating content for print, digital publicity, and web content as needed.
• Develops positive working relationships with the Friends of the Greenville County Library System, local non-profit organizations, businesses, and institutions. (E)
• Tracks and organizes publicity including media mentions and Google reviews. (E)
• Responds to Google Reviews/Questions in a timely and professional manner, consulting with Administrative staff as needed. (E) 

Administrative: 

• Attends meetings and functions as requested by supervisor or the Executive Director. (E)
• Works a schedule that meets the needs of the unit. (E)
• Maintains regular and reliable attendance and remains compliant with the Library System’s Attendance Guidelines. (E)
• Performs other associated or required duties as assigned.

(Testing of computer skills may be part of the interview process for this position.)

Knowledge:

• In-depth knowledge and understanding of Facebook, X (Twitter), Instagram, YouTube, and TikTok and their audiences.
• Strong knowledge of social media and digital marketing trends.
• Knowledge of marketing practices and principles.
• Knowledge of public relations practices, principles, and ethics.
• Familiarity with social media scheduling tools such as Sprout Social, Hootsuite, Buffer, Meta Business Suite, etc.
• Knowledge of media relations regarding functions and best practices of print and social media.
• Knowledge of the Internet and web-based communication.
• Knowledge of Windows operating system, Microsoft Office applications (Word, Excel, Outlook), the Internet, Dropbox, and Google Workspace. 

Skills/Abilities:

• Skilled in planning and executing public relations activities including media relations, copy writing, issues and crisis management, and community relations.
• Skilled in marketing.
• Exceptional oral and written communication skills with the ability to convey information clearly and concisely.
• Excellent editing and proofreading skills.
• Strong organizational skills and an attention to detail.
• Ability to shoot and edit photos and videos.
• Ability to develop and implement creative approaches to reach targeted audiences.
• Skilled in reporting and interpreting marketing and social media analytics.
• Skilled in interpersonal relations and in dealing with the public.
• Ability to work independently and as a team member.
• Ability to multi-task, meet deadlines, and shift priorities as needed.
• Strong judgment and ability to use discretion in carrying out duties and responsibilities.
• Ability to learn and adhere to the Library System’s policies, procedures, and regulations.

Characteristics:

• Proven self-starter with demonstrated initiative.
• Thrives in a fast-paced, deadline-driven environment.
• Enthusiastic, creative, flexible, energetic, and values diversity.
• Ethical, approachable, trustworthy, and apolitical.
• Follows established procedures and instructions received from supervisor.
• Receptive to feedback, willing to learn, and embraces continuous improvement.
• Arrives on time, works hours as scheduled and maintains a good attendance record.