Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz
This book is just the right blend of fascinating trivia and humor. It's written by a former Google analyst who basically discusses what our "googling" reveals about us individually and society as a whole. His findings are funny, shocking, and utterly cringe-worthy. If you're not typically a non-fiction reader, give this one a try.